Add the email content to announce opening of task claims.

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diff --git a/pytask/templates/emailscontent/tbc_firstsprint_body.html b/pytask/templates/emailscontent/tbc_firstsprint_body.html
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+Hi {{ name }},
+   We are pleased to inform you that we are opening task claims from
+today. This means that you can start working on your textbooks from
+today. Along with this, we are excited to announce the first round
+of Sprints!
+
+Date: Wednesday 9th February, 2011
+Time: 19:00 HRS to 23:59 HRS (Pizzas and Donuts will be served during
+sprints. If you think this slot is too long, you may choose to leave
+after you have got some work done.)
+Venue: Classrooms, Aero Annex, Ground floor HSS Building (ALH and ACR)
+
+
+We would like all of you to have claimed the tasks and ensured that you
+have some tasks to work on before you come for the Sprints. The steps
+to follow to claim the task are:
+
+1. Log in to the website with your username and password.
+2. Navigate to page that lists all the textbooks, by clicking on
+   Textbooks link on the left sidebar.
+3. Click on the Textbook title you would like to work on.
+4. You must be able to see the list of tasks for that textbook. If
+   you don't find a task for a particular textbook you are interested
+   in, please don't claim the entire textbook. Raise this during the
+   Sprint and we will fix it for you. Nevertheless, you are free to
+   claim tasks from any other textbook you are interested in.
+5. Click on the task listed on the page corresponding to the Textbook
+   as show in the figure http://i.min.us/iefM1W.png
+6. Once you enter the task page, click on the "View claims" link as
+   shown in the figure http://i.min.us/iefDV2.png
+7. Once you navigate to this page, you will see a textbox where you have
+   to write a proposal as to why you would want to work on this task
+   and hit Request claim button as shown in the figure
+   http://i.min.us/iefKtQ.png
+   NOTE: Each Task is designed for one person. So if multiple students
+   claim the same task, the requests are approved based on the best
+   proposal submitted.
+8. This completes the task claim procedure. Once the coordinators/TAs
+   approve your claim, you can start working on your task.
+
+
+We are trying to have all the coordinators present during the Sprints,
+so you can directly communicate with them if they have some issues.
+
+If you face difficulties with task claims on the website, either
+feel free to email me or you will be assisted with the same during
+the sprints.
+
+
+More Pizzas and Donuts!
+- The FOSSEE Team
+
diff --git a/pytask/templates/emailscontent/tbc_firstsprint_subject.html b/pytask/templates/emailscontent/tbc_firstsprint_subject.html
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+[Textbook Companion Project] Launching task claims and announcing first round of Sprints.
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